Identifying Uncontrolled Gout in Patients with Chronic Kidney Disease
Dr. Jessica Coleman, board-certified nephrologist, discusses the challenges nephrologists face when identifying the disease, the need for routine testing of sUA levels, and the impact KRYSTEXXA had on her patients with uncontrolled gout.
My Involvement
As the copy lead on this project, my Art Partner and I concepted and pitched this idea to our client. Next, I developed the script based on Dr. Coleman’s insights. We executed this chapterized video in the beginning of 2025 along with a print and video driver. We also created a shorter version that will also live on our client’s website.