KRYSTEXXA is the first and only FDA-approved biologic for uncontrolled gout. It's an infusion given twice monthly for 6 to 12 months.
KRYSTEXXA EXPO PRESENCE
As the copy lead on the nephrology side of the brand, I focused my efforts on developing robust concepts that can live as various campaigns. We utilized our “SYSTEM” campaign and brought it to live at multiple expos, such as ASN, NKF, AANP, etc.
INSPIRATION - KRYSTEXXA ADLOB